About

Our history

Insight Automotive was originally founded by a group of guys who had spent the last 20 years climbing up the corporate ladder. They found themselves traveling more than being at home and decided that it just didn’t work with their priorities in life. These men had a similar list of priorities including but not limited to God, family, and of course their career. Unfortunately, the career was messing up their relationships with God and their relationships with their families, so they decided it was time for a change. It was time to open a new chapter in life and focus on their families, friends and, the community. Cars had always been a passion for these guys and they decided that it was the perfect time to pursue that passion of theirs.

In 2010 Scott and Todd took over the company so that the original founders could go pursue development of AuctionGenius which is now a huge tool used by many in the automotive world. Shortly after the acquisition of the dealership, Todd decided to pursue his own software dreams and left Insight Automotive. Insight is now run by Scott and his son, Forrest. Our mission is simple: be the best in automotive sales and service.

A different dealership

Insight Automotive is dedicated to one thing: you. That’s not just a cheesy sales line, that is really what we’re here for. Our salespeople don’t work just to get paid - they actually care about what your needs are. We aren’t pushy and we don’t inject ourselves into every conversation (we know that you know that car has a sunroof, and we know that you know it both opens and vents ). We also don’t have the typical dealer lot. We are a bit off the beaten path to minimize our overhead, but we are still very easy to find. We have two acres just off of Highway 119 and I-25 with an office and a shop with six service bays. We also have full-time mechanics that put each and every one of our vehicles through a 144 point inspection before we put it on our lot for sale. The same mechanics work diligently on our customers’ vehicles as well. Our full service shop allows us to work on all makes and models and give the same care to automotive maintenance and service as we put into our sales.

We love to put our customers behind the wheel of their ideal vehicle. One that they not only love to drive but also one that they are passionate about and take pride in owning. We strive to provide accurate descriptions, detailed photographs, and open, friendly communication. We provide a no-pressure buying environment and will simply be here to answer any questions that our customers have. We know our vehicles will sell themselves simply because they are sharp and always priced well. If we don’t have a vehicle currently on the lot that you are interested in, please allow us to help you find exactly what you are looking for.

Please call or email us with any questions that you may have; we would be honored to help you purchase your next vehicle. If you have any questions about a vehicle or any concerns about the purchase process, just let us know. We are here to assist you in any way that we can!

The modern search for cars

With the technology of the internet and sites like Craigslist, AutoTrader, and Cars.com, customers can shop the market and compare exact vehicles all the way down to the trim packages. Imagine trying to do that 15 years ago, driving from lot to lot, looking for a Porsche Cayenne Turbo S with the black leather interior and a sunroof...forget about it! That was nearly impossible. Today, customers have CARFAX, AutoCheck, comparative reviews, and ads from every other matching car out there at their fingertips! Because of these tools, it’s highly possible that the consumer could know more about that specific car than any car dealer out there. We at Insight Automotive think that’s great! We love having educated customers! Whether you take the time to pull all of this together, or come in and allow us to help you find exactly what you’re looking for, you can be confident that in the end you will get a very high quality vehicle that we would drive ourselves!

Market pricing

When you choose to use Insight Automotive for your next purchase, you will find that we are experts in the market. We use proprietary technology to strategically purchase top of the line used cars that we would drive ourselves. We also will purchase nationwide to get the best values for you. Along with using that technology to help us purchase vehicles, we use it to help with selling as well. It allows us to know exactly what i selling, what it’s selling for and what the competitive landscape looks like.

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